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Privacy policy
Effective November 12, 2026. This policy explains what we collect, why, who we share it with and the choices you have.
Who we are
FranchiseConnection.com ("we", "us") operates this website. For privacy questions or requests, use our contact form and choose "Privacy or data request".
Information you give us
When you use a form — the match quiz, quick match, request-information basket, newsletter, franchisor application, advertising inquiry, contest entry, donation pledge, job application or contact form — we collect what you enter. That can include your name, email, phone, location, budget ranges, net-worth range, timeline, industry interests and messages. Budget and net-worth fields are optional ranges, not exact figures, and we never ask for bank, card or government ID numbers.
Information collected automatically
- Device and usage data such as IP address, browser type, pages viewed and referring pages, collected by our hosting provider and by advertising partners.
- Local storage on your own device to remember favourites in the explorer and your cookie choice. This stays in your browser.
- Cookies and similar technologies used by Google and other advertising partners, described below.
Advertising and Google AdSense
We use Google AdSense to show ads. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this and/or other sites on the internet.
You can opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of some third-party vendors' use of cookies for personalised advertising at aboutads.info and, in Canada, youradchoices.ca. Learn how Google uses information from sites that use its services. Visitors in the European Economic Area, the UK and Switzerland are shown a consent message before personalised ads are used.
How we use information
- To prepare and send your match report, briefings and newsletters you request.
- To introduce you to franchisors, franchise consultants or lenders only when you ask for introductions.
- To review franchisor applications, advertising inquiries, contest entries and job applications.
- To operate, secure and improve the site, and to measure and show advertising.
- To comply with law and enforce our terms.
Sharing
We do not sell your personal information to unrelated marketers. We share it only:
- With franchisors, consultants or lenders you ask to be introduced to, limited to what they need to contact you;
- With service providers that process data on our behalf: our form-delivery service (FormSubmit), our website host (GitHub Pages), our email tools, and Google for advertising;
- When required by law, or to protect rights and safety;
- In connection with a sale or transfer of the website, under this policy's protections.
Embedded content
Videos are embedded from YouTube in privacy-enhanced mode and load only when you press play. Fonts are served by Google Fonts. News headlines link to third-party publishers whose own policies apply.
Retention
We keep form submissions for as long as needed for the purpose you submitted them, typically up to 24 months for leads and inquiries, and delete or anonymise them afterwards unless the law requires longer retention.
Your rights
Depending on where you live — including under the EU and UK GDPR, the California Consumer Privacy Act as amended, Canada's PIPEDA and Quebec's Law 25, and Australia's Privacy Act — you may have rights to access, correct, delete or port your information, to object to or restrict processing, to withdraw consent, and to opt out of the "sale" or "sharing" of personal information for targeted advertising. Use the contact form to make a request. We will not discriminate against you for exercising your rights. You can unsubscribe from emails at any time using the link in each message.
Security
The site is served over HTTPS. Forms are delivered through an encrypted connection. No method is perfectly secure, so please don't submit sensitive information we haven't asked for.
Children
This site is intended for adults researching business ownership. We do not knowingly collect information from anyone under 16 (or under 18 for contests).
Changes
We will post any changes here and update the effective date.